About Noop
Smarter supplements & nootropics for modern men and women.
We create smart and exclusive products in the field of nutritional supplements and nootropics for everyone with different needs at different stages of life. Whether you train daily and focus on work, want more energy, or spend hours in the gym to get in shape – we have products to help you.
Our supplements and nootropics aren't magic tricks, but smart tools that complement your training and diet. They help you bring out your best version. By carefully reviewing scientific studies and collaborating with dieticians, we strive to offer high-quality supplements with natural ingredients, made in Sweden.
Our products cater to various everyday needs. Whether you want to build muscle, improve focus, increase energy, sleep better, or manage stress, we have the right supplement for you. Noop is your partner on the journey to becoming your best self.
WE CREATE OUR OWN PATH
Our journey has been about finding the best ingredients and keeping up with modern science.
Nature has given us countless treasures over the years, but harnessing their full power hasn't always been easy. Today, breakthroughs in bioavailability allow us to leverage the nutrients in blueberries, ashwagandha, Lion's Mane mushrooms, and much more in new ways.
We noticed that the supplement industry often just copies each other – everyone wants to do the same thing as the competitors.
So we chose to forge our own path. We saw the great potential that dietary supplements have to help people achieve their health goals, feel better, and perform better.
WHERE IT ALL BEGAN
We proudly manufacture our products in Sweden.
The origin of Noop comes from our friends behind Nectr Energy pouches, who create new Swedish snus without nicotine and tobacco. That gave us the inspiration to do the same with dietary supplements.
From that inspiration, Noop was born. A brand founded on science and premium natural ingredients. Our mission was crystal clear: to create the best everyday products based on scientific research and tailored to your unique needs.
We strongly believe in this approach. It doesn't matter if you're an athlete, a dedicated stay-at-home parent, a retiree, or in any other stage of life – our products can help you. We don't need to target specific groups like "marketing to women" or "marketing to bodybuilders." When products are meticulously crafted according to scientific principles with an unwavering focus on quality, the benefits are the same for everyone.
If you're new to Noop, we want to thank you from the bottom of our hearts for giving us the chance to be a part of your health journey. We encourage you to let go of any preconceived notions about supplements, because together we're all on a shared journey to find our best selves. As a brand, our purpose is to initiate this transformation – it's the key to a better world.
This is our vision and our goal: to contribute to a healthier, happier, and stronger world, one person at a time. We are all human, and we are in this together.