About Noop

Smarter dietary supplements & nootropics for modern men and women.

Our focus is on creating smart and exclusive products in the dietary supplement & nootropic categories, catering to everyone with diverse needs in various stages of life. Whether you're a daily exerciser focusing on work, seeking more energy, or spending hours at the gym to get fit, we have products to assist you.

Our dietary supplements and nootropics aren't magic tricks; instead, they're intelligent strategies to complement your training and diet. These tools help bring out your best self. By carefully reviewing scientific studies and collaborating with dietitians, we strive to offer high-quality supplements with natural ingredients, manufactured here in Sweden.

Our products meet diverse needs in different aspects of your life. Whether you want to build muscles, enhance focus, boost energy levels, optimize sleep, or manage stress, we have the right supplement for you. Noop is your partner in the journey to unleash your best self.

MAKING A NEW PATH FOR SUPPLEMENTS

Our journey has been one of unwavering dedication to sourcing the finest ingredients, all while keeping stride with modern science.

Nature has bestowed upon us countless treasures over centuries, but unlocking their full potential hasn't always been straightforward.

Today, breakthroughs in bioavailability technology are revolutionizing the way we harness the nutritional benefits of blueberries, ashwagandha, Lion's Mane mushroom, and more.

We understood that the supplement industry often dances to the tune of "follow the leader," with everyone eager to emulate the successes of their peers.

So we will make our own path. We recognized the boundless potential of supplements in helping people achieve their wellness aspirations, enhancing the human experience, and, of course, elevating athletic performance.

WHERE IT ALL BEGAN

We are proudly Swedish

The start of Noop comes from our friends from Nectr Energy pouches, that making new Swedish snus without nicotine and tobacco. That gave the inspiration to do the samething with supplements.

From that inspiration, Noop was formed. A brand rooted in the realms of science and premium natural ingredients. Our mission was crystal clear: to craft the finest everyday products driven by scientific research tailored to your unique needs.

We firmly believe in this approach. It doesn't matter if you're an athelte, a devoted stay-at-home parent, enjoying your retirement, or any other point on life's journey – our products hold the potential to benefit you. We don't need to target specific demographics like "marketing to women" or "marketing to bodybuilders." When products are meticulously crafted according to scientific principles with an unwavering commitment to quality, the benefits are inherently consistent.

If you're new to The Noop Brand, we extend our heartfelt gratitude for giving us the chance to be a part of your wellness journey. We encourage you to let go of any preconceived notions about supplements because, together, we are all on a collective quest to unlock our best selves. As a brand, our purpose is to ignite this transformative process – it's the key to a brighter world.

This is our vision and our aspiration: to contribute to a healthier, happier, and more resilient world, one person at a time. We are all humans, and we are in this journey together.